5 days to make your language course feel like the ONLY fucking option
You’ve been selling your language programs for a while. Maybe even 2 years, 5 years, 7+ years. Still, your sales (and income!) look like “UPdownUPdown”, one good month, then back to getting DMs from low IQ and broke language learners like “maybe next time?”, “when is the next round?” (you know damn well when they say it, it means they’ll never fucking join).
It’s because you’ve been selling like a typical language teacher. Would a person pay €3k for a language course from a typical language teacher? Hell nah.
But it’s okay – I know you’ve been taught to sell like this. They told you to “talk about language learners’ pain points, fears, and desires”, use FOMO, say that there’s only 2 spots left and other basic ass marketing shit. And the thing is, it’s making people think that your language course isn’t valuable.
I’m a business coach for language teachers, accent coaches, language school owners, neurolanguage coaches, and I used to be *that online English teacher* that was giving $5/hour English lessons in my bedroom. Then I had my first $5k month…. I sold out my high-ticket 1:1 English language coaching, sold out my speaking clubs (with hired teachers), sold out my webinars, masterminds, had my first $25k month.
And I knew I couldn’t go from $5k month as an English teacher to my first $25k month by doing what everybody else is doing. With default marketing tactics. With fake FOMO and saying “2 spots left”. By saying “I use a language immersion method” or “I use authentic materials” lol.
My first big money happened when I said “fuck you” to standard marketing and went against the script. Sold my offers in a radically different way.
I actually FORCE my clients (language teachers, accent coaches) to sell their language courses in a wildly original way. Anti-script way. Anti-polite way. So NO SHIT they’re making $10k months, $25k+ months.